Resources
Blogs
Conversion Rate: What Every Startup Should Know
Conversion rates don’t have to be as overwhelming or confusing as you think. In this blog, we’ll break down the basics of conversion rates, from why they matter to how to put them into action. Read on to learn how to build a realistic plan for effectively measuring all of your marketing efforts—and determine how you stack up.
Design Mistakes and How to Avoid Them
As a graphic designer, I’m here to share some insider tips along with a few common design mistakes and how to avoid them. With a lot of free and (relatively) easy-to-use tools out on the market today, it’s more common for people to want to take on creating marketing assets themselves rather than hiring out a designer. However, as someone who has been doing this for years, I can always spot the DIY graphics mixed in my social feeds and emails. Here’s how to not be a newb.
What is your Brand Personality? Choosing a Brand Archetype
When it comes to choosing your brand archetype, it's important to consider your company's values, goals, and target audience. You want to choose an archetype that not only embodies your brand but also resonates with your audience. Once you have chosen your archetype, focus on aligning your messaging, branding, and marketing efforts with the characteristics of your chosen archetype to create a cohesive and compelling brand identity.
CROWDCASTS
Techstars NYC Alumni is partnering with Fivefoottwo Marketing to bring to our alumni this virtual AMA: This workshop will take participants through how to build a year-long marketing plan including goals, channels, tactics, budget, and reporting.
Now that we’ve got you thinking about your 2023 marketing plan, let’s dive into how to effectively measure your efforts. Identifying your marketing Key Performance Indicators (KPIs) early in the process will keep you on track and allow you to course correct when necessary. We’ll cover everything you need to know when it comes to determining the right marketing KPIs for your business. And, we’re excited to welcome a two special guests, Chris Siebeneck of Seowerkz and Sara Johnson of LeadLab, who will share their subject matter expertise on what KPIs matter when it comes to your website and performance advertising.
During this Crowdcast, you’ll learn:
Goals versus KPIs and how they work together
Which marketing KPIs really matter
How to effectively report on KPIs to stakeholders
2023 will be here before you know it and it’s never too early to start thinking about your marketing strategy. As a startup founder, it’s easy to push your marketing planning to the side but now is the time to set yourself up for success. A solid strategy going into the new year will allow you to align marketing activities to your company goals, ultimately contributing to your bottom line.
During this Crowdcast, you’ll learn:
Trends in marketing that we believe will drive the most impact for you in 2023
How to plan for a year's worth of marketing to hit the ground running
Our tips and tricks for how to create a year-long budget to get the most bang for your buck